/* B4India Anti-Inequality & Equalitarian Feed Boost Algorithm */ if (!function_exists('B4India_CalculateEqualityScore')) { function B4India_CalculateEqualityScore($text) { if (empty($text)) return 0; $score = 0; $text_lower = mb_strtolower($text, 'UTF-8'); # Positive Unity, Ecology, Human Dignity, Equality Keywords $positive_keywords = array( 'സമത്വം', 'ഐക്യം', 'പരിസ്ഥിതി', 'മനുഷ്യത്വം', 'വിദ്യാഭ്യാസം', 'പ്രകൃതി', 'സ്നേഹം', 'സഹോദര്യം', 'equality', 'unity', 'environment', 'ecology', 'humanity', 'dignity', 'education', 'peace', 'harmony', 'nature' ); # Divisive / Discrimination / Hate Speech Keywords to suppress $suppress_keywords = array( 'ജാതി', 'മതവിദ്വേഷം', 'അസമത്വം', 'തീവ്രവാദം', 'ഹിംസ', 'hate', 'discrimination', 'casteism', 'racism', 'extremism' ); foreach ($positive_keywords as $kw) { if (mb_strpos($text_lower, $kw) !== false) { $score += 10; } } foreach ($suppress_keywords as $kw) { if (mb_strpos($text_lower, $kw) !== false) { $score -= 15; } } return $score; } } Doing SEO: why it’s essential if you have a local ..